Everyday Americans witness the manifestation of consumerism within thei r l i ves, whether consciously or subconsci ously . It has permeated its way i nto every form of public human act ivi ty . With the inventi on of air conditioning systems, we have created the comfortable envi ronment of the shopping mal l . we have separated shopping from the natural el ements, therefore creating t he most "shop-abl e" conditions . The escalator has enabled us to float effortl essly from f l oor to floor through t hi s "consumer utopia ." The arri val of supermarkets has encouraged us to buy more in bulk rather than i ndivi dual ly purchasi ng items from a butcher or a baker. Often t i mes we fail to even interact physical ly with the sel ler, as we make our purchases thousands of mi les away through wi rel ess network connecti ons. we can now purchase directl y from the insi de of our own homes . Consumeri sm has completely infested our qual i ty of l iving . The eruption of American-style shopping the in the 20th century is continuous ly growi ng and spreading global ly like wild fire .
